TNT | WILL

“The New Shakespeares” Digital Campaign to launch TNT’s show WILL.

TNT’s show WILL is a punk-rock modernized take on William Shakespeare’s early years. For the launch of the drama series, we created a campaign called “The New Shakespeares.” We contextualized Shakespeare’s current cultural influence by telling stories of up-and-coming artists in playwriting, music and comedy.

Role: Creative Director | Client: TNT | Agency: Cycle Media