Save the Children

Establishing a new Brand Story

My work at Save the Children spanned a decade. I produced and directed in almost 20 countries covering natural disasters, conflict zones and long-term development programs. This included spearheading a new brand story video, visual identity and brand campaigns for the agency - intentionally moving away from “sadvertising” to positive, solution driven storytelling.

From schools in rural Kentucky to refugee camps on the Syrian and Somali border, the stories I heard and had the privilege of telling will forever impact my life.

BRAND STORY

BRAND STORY TVC Version

Early Education Programs

Protection Success Stories

Nutrition Programs