LG MObile usa

With a multi-year content strategy, we partnered with LG Mobile to develop their social platforms into storytelling destinations. We launched LG Mobile’s new products, created always-on creative to highlight product beauty and use, and brought the consumer closer to purchase point through live events.

Spanning mini-documentary series that went viral, selfies with grizzly bears and nation-wide influencer campaigns, we brought LG Mobile to life on social.

Life’s Good when you create lots of content!

Role: Group Creative Director | Client: LG Mobile | Agency: Laundry Service

Life’s Good When You Play More Series x LG G6 (Shot-On)

Getting out of your comfort zone always creates a good story. So we challenged four experts to learn a new skill and teach someone their own unique skill set. This manifested into a viral, full-circle content series. The entire series was shot vertically (optimized for mobile) on the LG G6. 

The Hip Hop Dance episode, featuring a parkour athlete learning how to hip-hop dance racked up 17M views in the USA and organically over 29M views in South Korea, topping their weekly viral video chart. The Push Your Limits episode, where our hip-hop dancer learns how to eat a spicy dish from a World Guiness record holder, garnered a whopping 33M views. 

“Animal Selfie” x LG V20 (Shot-On)

To highlight the photo and video capabilities of the LG V20, we gave social media influencer and animal selfie enthusiast Allan Dixon @daxon the challenge of his life: take a selfie with a grizzly bear.

We took him to Canada where he hesitantly (but willfully) accepted the challenge.

We shot the entire video on the LG V20, and it garnered over 10M views and 150,000 shares in the first week.

“Working Together” Influencer Film x LG G6 (Shot-On)

To launch the new LG G6, we briefed 15 diverse content creators (based on LG’s consumer base) to film their own interpretation of author David Whythe’s poem, Working Together.

The result was an inspiring and inclusive film on what connects us all. It garnered over 6M views across channels.

Photography & Micro Content

Based off monthly strategic insights, our photo and micro content was created around affinities and contextual elements and events that resonated with LG’s audience.

This is Real Experiential Campaign

LG needed to create an experience for its consumers to interact with its new LG V30, given the brand’s minimal retail presence. So we created an interactive event that aligned with their existing campaign “This is Real” and launched across 5 US cities (New York, Chicago, Los Angeles, Austin and Nashville). 
The experience included soundproof “Promise” booths, where users stepped inside to make a video recorded promise of how they would choose to be more real. We built a custom app that walked users through the journey, took their photo, and allowed them to choose a filter and post online. The filter was also available online so people could post even if they could not attend one of the events.  

Participants then got to use the LG Vending Machine, where they had a chance to win a new LG V30 or other great prizes. Each event featured a local performing artist.