NIKE | NBA

Nike's "Come Out of Nowhere" Original Documentary Series

‘Come Out of Nowhere’ is an original documentary series that highlights the career turning points of Nike’s rising NBA stars. We chose up-and-coming players who were having big seasons and launched each film at a key moment for the player. The result was a viral series featuring Isaiah Thomas, Devin Booker and Giannis Antetokounmpo.

Role: Creative Director | Client: NIKE | Agency: Cycle Media

Isaiah Thomas 

Devin Booker

Giannis Antetokounmpo

CAMPAIGN RESULTS

15M+ Video Views

40M+ Social Impressions

90K+ Content Shares

180% Over Delivery on KPI's