belvedere vodka | rebrand
Story Platform, Visual Aesthetic, Tone and Voice Rebrand
Belvedere needed new life breathed into their storytelling platform, design + aesthetic, and tone + voice. We created a playbook that outlined a new design code and persona, transforming Belvedere’s social platforms from a proverbial mirror of their audience into a seasonal inspired world centered on “Discovering Beauty.”
Role: Group Creative Director | Client: Belvedere Vodka | Agency: Laundry Service
Single Estate Rye Campaign
We launched the braand refresh in winter with Belvedere’s two new vodka skews, Lake Bartezek and Smogory Forest. The campaign included digital content and messaging across social platforms, events, print and OOH.
Discover Winter to Spring
Starting with muted and earthy colors of winter and spring, we transitioned Belvedere’s aesthetic into a realm of discovery and design, preparing for a bold summer launch.
Discover Spring to Summer
Continuing the theme of discovery, we went all out for summer. Still within our newly formed design code, we launched the season poolside with two bold flavors: Citrus and Pink Grapefruit.
