MICHELOB ULTRA FATHER's DAY

Michelob Ultra's Campaign #ULTRADad Celebrates Father Figures.

Based off the powerful insight that 47% of Americans celebrate Father's Day with someone who is not their biological parent, we wanted to honor those father figures. So we created a campaign that surprised and delighted men who embodied what being an #ULTRADad is all about. It placed on AdAge's Top Father's Day Ads. 

Role: Group Creative Director | Client: Michelob Ultra | Agency: Laundry Service

DIGITAL SPOT

We also created supporting digital content that ran across digital platforms and OOH placements.