L’Oreal | Kérastase

“Luxury Hair Care, Now Within Reach” Campaign

To launch the new price-points for Kérastase’s main hair care lines, we created the “Now Within Reach” campaign. We preserved the brand’s premium aesthetic while introducing the luxury product to a new consumer. The campaign was launched online and used in print, product, retail locations and salons nation wide.

Role: Group Creative Director | Client: L’Oreal & Kérastase | Agency: Laundry Service