HEnnessy | Black History Month

Modern Black History Archive Vol 1 - feat. photographer Andre Wagner

Black history is being written everyday. To celebrate, we created the first modern day archive that chronicles the work of current black artists in film, music, writing, photography and design that are shaping American culture today.

 

Role: Group Creative Director | Client: Hennessy | Agency: Laundry Service

 
 

Through a hero film, micro videos and photography, we follow Andre Wagner as he photographs his subjects in his Harlem and discusses the importance of celebrating the work of black artists everyday, not just one month of the year.

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Campaign Results

The campaign exceeded KPI’s and was picked up by multiple online publications including Vibe, BET, and Monarch Magazine. 

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