FOSSIL

Fall Campaign "Own Your Time" 

For Fossil’s Fall Campaign and Gen 4 Smartwatch launch, we developed a cross-platform digital campaign that refreshed the brand's aesthetic, voice and tone on social. Featuring Mandy Moore, KJ Apa and Izzy Bizu, we bring to life how our talent values the past, pursues the future and enjoys the present, inspiring our audience to “Own Your Time.”

 

Role: Group Creative Director | Client: Fossil | Agency: Laundry Service

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FOSSIL'S campaign kick-off on Instagram Stories

Spot 1: Time With MANDY MOORE

Spot 2: Time With KJ APA

Spot 3: Time With IZZY BIZU

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Behind the Scenes with Talent

To bring the new aesthetic, tone and voice to life on social, we captured fun and authentic BTS content of our talent on set for Instagram and Instagram Stories. 

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