Carol’s Daughter

25th Anniversary “No Apologies” Influencer Campaign for Carol’s Daughter

To celebrate the 25th anniversary of Carol’s Daughter, we created the #NoApologies campaign to launch alongside their existing #BornandMade in Brooklyn campaign.  Founder Lisa Price and 10 social influencers were featured and spoken word artist Mahogany L. Browne created original spoken word poems for each video - encouraging every woman to celebrate her individuality unapologetically.

Role: Group Creative Director | Client: Carol’s Daughter + L’Oreal | Agency: Laundry Service

NO APOLOGIES Campaign Video

Kokie Childers @kokeadile

Made to be Original. Kokie is a full-time student at St. John's University, majoring in biology. Last summer a photographer discovered her, and her modeling career has since blossomed. She is known for her striking, original look.

Latonya Staubs, @latonyayvette

Made to Shine. Latonya is a master of juggling her multidimensional creative career as a writer and stylist, while also being a mother to two. She particularly loves to help new mothers style themselves as they entire a new phase in their life.

Cynthia Andrew, @simplycyn

Made to be Strong. Cynthia is a Cameroonian attorney and the voice behind the popular blog SimplyCyn. Her blog provides daily inspiration on juggling a busy career, beauty, and fashion, while also serving as inspiration for other African bloggers who aspire to develop a platform that reaches beyond their local communities.