NETFLIX | Queer eye

“Hometown Visit”

For a very special episode of Queer Eye, The Fab Five traveled to Quincy, Illinois to hold a roundtable with the Gay Straight Alliance at Jonathan Van Ness’ High School. We produced an exclusive behind the scenes video that inspired everyone involved and made emotional connections that changed lives for the kids participating and audiences around the world. This video was tied to the release of Jonathan Van Ness’ book release and tour “Over the Top.”

Role: Creative Director | Client: Netflix | Agency: Tane

RESULTS

The social video for Queer Eye captured more than 1 million organic views on Instagram + Facebook. Press coverage included The New York Times, USA Today, NPR, and The Telegraph.